Our Company

KRYSTAL® is developed and operated by a dedicated team of international experts from the Hong Kong-based Heilongjiang Woour Aquifer Technique Eco-Research Company Limited (Heilongjiang W.A.T.E.R. Co. Ltd.).

 

We are committed to responsibly providing the highest quality natural alkaline water, while at the same time endeavouring to preserve the natural surroundings and the community, so as to ensure minimal impact to the environment.

 

Ensuring world-class standards in water quality is a paramount concern for us. We have established stringent international standards that our team rigorously adheres to.

 

We are dedicated to our guiding principle and philosophy: making the finest quality water available for a healthy population.

 

Company Culture

At KRYSTAL®, our company culture is defined by four core values: professionalism, passion, focus, and responsibility. Our mission, business goals and corporate ethos are squarely based upon these values, which are constantly reinforced through the dedication of our team and the continual promotion of learning and development. We promote internal learning and development programmes and recognition programmes for notable talent.

Mission

KRYSTAL® is dedicated to providing Nature’s Alkaline Water in its purest form to promote optimal health and life. In order to deliver our customer the most exclusive products, KRYSTAL® maintains world-class quality control standards, industry-defining sales and marketing processes, and a steadfast commitment to guard and protect our natural environment, our habitat and our planet. The promotion of health and life is at the core of the company. 

Social Responsibility

We Care About Our Community - We believe in giving. Our team is dedicated to providing services to the communities in which we operate.

 

As well as responsibly providing the best water sources and delivering the finest alkaline water to our customers, KRYSTAL® endeavours to preserve nature and the community, so as to ensure minimal impact to the environment. We also care about the community, and are dedicated to working with different charity organizations for community projects.

 

FAQ

KRYSTAL® branding

1.  What is the meaning of KRYSTAL®? Why have you called your water brand KRYSTAL®?

KRYSTAL® is produced to the highest standards, providing unique crystal clear luxury alkaline water. As "clear as crystal" shares the message of purity and the pristine nature of the source of our water, offering a luxury experience from the design of the bottle through to the taste and healthy nature of the product.

 

About the Water

2. Where does the water come from? What is the water source?

A volcanic area of pure beauty and natural wonder, the pristine Lesser Khingan Mountains lies on the remote Chinese-Siberian frontier. It is from here that KRYSTAL® water is filtered through layers of volcanic, natural mineral rock over thousands of years, before reaching the Beian aquifer, where KRYSTAL® is extracted and bottled with the most advanced automated facilities.

 

3. What is the difference between your water and other water from Wudalianchi?

KRYSTAL® water is sourced from a different aquifer than the majority of the water sourced from Wudalianchi, which tend to be more acidic in nature with higher amounts of metasilicic acid.

 

4. What is the difference between your water and other water from all over the world?

Every brand is unique. We're different in terms of the mineral content.

 

5. What is the history of the water? How long has it been underground?

The Beian aquifer, buried hundreds of meters below the Earth’s crust, creates a fresh alkaline water cavern that has remained undiscovered for thousands of years. Over the passage of distance and time, the water that reaches this natural aquifer absorbs minerals and trace elements that are known for their health enhancing qualities.

 

6. What is alkaline water? 

When the pH value of the water is above 7, the water is considered to be alkaline. 

 

7. What is the pH value of KRYSTAL®?

KRYSTAL® has a unique natural pH value of 8 to 8.8 due to its sodium bicarbonate and alkaline mineral content, which can supplement deficiencies owing to an imbalanced diet. Also, researches have shown that sodium bicarbonate and other trace elements can help neutralize the acidity of the human body, improving one’s body both inside and out.

 

8. Why is KRYSTAL® alkaline in nature? 

Rain water, snow, glacier and river water from the regions around the source of KRYSTAL®, the Lesser Khingan Mountains, filters through layers of volcanic, mineral-rich rock over thousands of years, before reaching the Beian aquifer, where KRYSTAL® is bottled at source. The unique composition of the volcanic rocks and the alkaline minerals content of the rocks includes bicarbonate, calcium, magnesium, metasilicic acid, potassium, silica, sodium, strontium and sulfates nourish the water, making it naturally alkaline.

 

9. How is your water captured?

At KRYSTAL®, we pride ourselves on employing a world-class team to create and manage optimal extraction and bottling processes, providing a product of the best and purest quality.

Our state-of-the-art, automated extraction and bottling facilities enable us to bottle our water at source in a fully automated environment, virtually eliminating the possibility of contamination. KRYSTAL® Nature's Alkaline Water remains untouched until you take your first sip.

 

 

What are the health benefits of KRYSTAL®

10. Why should you drink KRYSTAL®?

KRYSTAL® has a unique natural pH value of 8 to 8.8 due to its sodium bicarbonate and alkaline mineral content, which can supplement deficiencies owing to an imbalanced diet. Also, researches have shown that sodium bicarbonate and other trace elements can help neutralize the acidity of the human body, improving one’s body both inside and out.

 

Filtered through the volcanic rocks of the Lesser Khingan Mountains and preserved in aquifers for thousands of years, KRYSTAL® has acquired an unprecedented mineral composition from the region’s geological profile. This mineral composition provides a distinctive character and rich smooth taste.

The mineral and trace element composition includes bicarbonate, calcium, magnesium, metasilicic acid, potassium, silica, sodium, strontium and sulfates. Health benefits from consuming these minerals include enhancing digestion, nervous system and blood circulation.

 

11. What is the nutritional value of KRYSTAL®?

 

KRYSTAL®'s Mineral Composition Analysis (mg/litre)

TDS 560
Hardness 21.83 (slightly hard)
pH 8 - 8.8
Bicarbonate 429
Calcium 7.1
Magnesium 1.02
Metasilicic acid 13.2
Potassium 0.45
Silica 10.38
Sodium 127.9
Strontium 0.21
Sulfates 1.5

 

 

12. Is this water suitable for kidney failure patients, or others with stomach problems?

As with all consumable products, anyone with medical concerns should consult their doctor prior to consumption.

 

13. What is the function of bicarbonate in human body?

Bicarbonate neutralizes acid within the body and helps reduce muscular fatigue. Other benefits of bicarbonate include aiding stomach ailment recovery, and the prevention of uric acid kidney stones.

 

14. What is the function of the other trace elements of KRYSTAL® water?

 

Element Key Benefits
Bicarbonate

Neutralizes acid within the body and helps reduce muscular fatigue. Other benefits of bicarbonate include aiding stomach ailment recovery, and the prevention of uric acid kidney stones.

Calcium Promotes bone metabolism and development which may help the prevention of osteoporosis, and keep our teeth strong and healthy.
Magnesium Helps maintain blood pressure stability. Magnesium is also an integral part of bones and teeth.
Metasilicic Acid Has positive effects on the prevention of blood vessel hardening and enhances the elasticity of blood vessels, contributing positively to the cardiovascular system.
Potassium Regulates cellular metabolism, and maintains the normal functions of the cardiac system.
Silica Silica is a vital component of human skeletal structures and helps maintain the health of bones and teeth.
Sodium Maintains the balance of extra-cellular fluids, regulates blood pressure as well as acid-base balance. Provides support to neural transmission function and muscle contraction.
Strontium Assists in regulating bone calcium metabolism, promoting bone health. Helps to prevent cardiovascular disease.
Sulfates Crucial in maintaining healthy cells.

 

About the Company

15. When was your company set up?

KRYSTAL® was established in 2012, after the discovery of the aquifer by our team in 2011.

 

16. What is the distribution network of KRYSTAL®?

ZUN is the exclusive distributor of KRYSTAL worldwide. 

 

17. What is the wholesale price of KRYSTAL®?

For enquiries please contact ZUN.

 

18. What is the minimum ordering quantity?

For enquiries please contact ZUN.

 

19. What is the marketing budget of KRYSTAL®?

KRYSTAL® has a strong marketing, public relations and social media strategy that will be rolling out form May 2013. We are excited to be unveiling a luxury lifestyle product to the market, and will be unveiling our ambassadors and supporters of the next months. A huge marketing budget will support the role out of KRYSTAL® in Hong Kong, Macao and China, alongside a platform of quality branding tools that our partners will have access to. Stay tuned.

 

20.  Does your water have any FDA, factory with ISO and HACCP certificate?

Certification is in progress.

 

21. Can we visit your factory?

Factory visits are welcome. Please contact ZUN for details.

 

Other questions

22. What is the relationship between HLJ W.A.T.E.R Co, ZUN, ZUNSHI?

Owned by the same parent company but operate separately and independently within specific regions for purposes of operations, distribution and marketing of KRYSTAL®.